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Moments That Matter: Finding the Extraordinary in the Ordinary
We are marketers participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches in 1941. Mobile has delivered us from a mass media world to a...
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Storytelling Sells: Creating a Digital Marketing Narrative to Drive Action
When it comes to digital campaigns, advertisers tend to lead with “Buy Now” messaging. But is the traditional direct-response approach the most effective way to reach people on digital? Not...
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Marketing to Moments That Matter
Every day, everywhere, people are connecting around millions of moments that matter to them—from wedding announcements to birth announcements, from birthdays to beach days and from training for a...
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Life Through the Lens of Instagrammers
Capture, filter, hashtag, share. On an average day, Instagrammers around the world perform this fluid gesture over 80 million times as they express themselves through the universal language of...
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Cultural Connection: The Value of Video
People’s connection with video is undeniable. With more than 8 billion video views per day, we are seeing this come to life on Facebook in many different ways.1 People are using video to connect with...
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Priming Across Screens: The Cross-channel Impact of Mobile and TV
From our living rooms to the palm of our hands, screens big and small are giving us the flexibility to access content whenever and wherever we want. While this 24/7 access appeals to consumers, it has...
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Meet the Parents
It’s 4am. The alarm isn’t ringing. It doesn’t need to anymore. Mom traded her evening bag for a diaper bag months ago. And on game night, the game Dad is now focused on is “tucking in” breaks, ranging...
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Tech Transformations for 2016 and Beyond
As we head into 2016, Facebook IQ wanted to explore technology’s transformative role in our everyday lives. We commissioned insight and innovation experts Crowd DNA to travel the globe consulting...
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The Mobile State of Parenthood
From posts about their baby’s first tooth to their kid’s first day of school, technology enables parents to share with family and friends both near and far the joys, challenges and lessons inherent in...
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The Tender Side of Tech
Whether it’s a brother using a laptop to “blow out” birthday candles or a long-distance couple sharing a weekly virtual date, people are using technology in surprising new ways to nurture and share...
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Looking Forward: Health in the Digital Age
With improvements in healthcare technologies come the advancement of human potential. So much so that the question has to be asked: will people one day be able to engineer the best physical version of...
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Capturing Attention in Feed: The Science Behind Effective Video Creative
Every second on mobile matters. From the palm of our hands, we’re consuming and recalling more content faster than on any device ever before. According to Fors Marsh group tests, it takes only 0.25...
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The New Mobile Primer for Beauty
Mobile devices and the visual web are making beauty more transparent and accessible than ever before. With that, real women are rewriting the rules of beauty and shaping trends in equal measure...
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People-First Media Planning: Advancing Incremental Reach
Reaching your audience where they are and where they are going means placing people—not devices—at the center of your cross-channel strategy. So is planning against media siloes a thing of the past?...
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Moving Pictures: The Persuasive Power of Video
Why is mobile video skyrocketing around the world? It may be that our eyes just can’t look away. Through a biometric analysis of how people in the UAE and the UK consume content in their personal...
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My Show on My Schedule: How Streaming Has Changed the Game
Only a few years ago, “watching TV” meant just that: going home, turning on the TV and flipping through channels. More recently, what it means to watch TV has changed, as more and more people cut their...
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Why Creativity Matters More in the Age of Mobile
Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs...
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Journeys of Connectivity: How People in Sub-Saharan Africa Come Online
Each month, across Sub-Saharan Africa, more than 95 million people access Facebook, with 97% on mobile.1 And as the number of people on Facebook in the region continues to grow, we wanted to better...
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